Matsuda Eyewear
MULTIFACETED CAMPAIGN
Matsuda is a luxury Japanese eyewear brand created by Japanese fashion titan Mitsuhiro Matsuda.
Matsuda luxury eyewear contains complex precision and artistic details inspired directly by architecture. This brand needs a unique experience that highlights the craftsmanship behind the glasses while paying homage to the designer.
Vision Sculpted is an experience where high fashion lovers can learn about the artistic and architectural influences of the frames and develop first-name recognition of Matsuda through the campaign.
Three collectible print ads highlight the brand history and its parallels between the glasses and their architectural inspirations.
The Heritage Collection
The Essentials Collection
The Precious Collection
This parallel is continued through a coffee table catalogue. It features each collection of the glasses, a sneak peek into the history of Matsuda, and illustrates the craftsmanship behind the eyewear. {Copy by Dana Gardner}
