Hoyden Socks

PACKAGING

A surprising but cohesive design combination inspired by Harry Styles and Soviet political signage from the Cold War era resulted in Hoyden Socks. The fictional sock brand encapsulates masculine and feminine influences into its packaging design to create the whimsical brand identity of Hoyden. 

The color palettes are influenced by the poppy, vibrant nature of Harry Styles, while the edgier, sharper design and illustrations are inspired by Soviet signage from the late twentieth century.