Dove Eco

PRODUCT PROPOSAL + EXPERIENTIAL DESIGN

Dove Eco is an extension of Dove’s existing hair care line with an emphasis on sustainability.

Personal care is an extensive market that unfortunately comes with extensive waste. Dove needs a sustainable and beautiful experience that encourages consumers to incorporate an eco-friendly solution into their personal care.

The Dove Eco kiosk is a refillable shampoo/conditioner station created for pharmacies such as CVS and Walgreens, and other major retailers like Target and Walmart.

To use these kiosks, consumers bring Dove Eco brand reusable aluminum shampoo and conditioner bottles with them to the store to refill. Using a unique scannable barcode on the bottom of the bottles, users can create a Dove Eco account and customize their products at the stations, covering payment at the same location.

To launch this retail kiosk solution, Dove Eco created the Hair Garden Topiary Experience.

 The invitation comes with a gift, an elegant candle that melts into a coconut oil-based hair mask.

Attendees are invited to a hair topiary garden, highlighting organic, natural beauty in all hair types shown through massive, large-scale topiary designs. The topiaries are large enough to walk inside, where the structures are surrounded with mirrors to reflect guests’ natural beauty.